Eldimaa Fashion is a dynamic and award-winning label established in 2009 by British-Nigerian designer Elizabeth Eldimaa. The brand has rapidly gained recognition for its modern African-inspired designs that marry traditional African prints with contemporary fashion trends.

Eldimaa Fashion is distinctive for its ethical approach, sourcing fabrics directly from Africa and now manufacturing both in the UK and Nigeria. This ensures high-quality production while supporting local craftsmanship in both regions. Elizabeth's background, including her graduation from the London College of Fashion, informs the brand's attention to detail and commitment to innovative design.

The label offers a range of ready to wear and bespoke pieces, catering to a diverse audience across ethnicities. Eldimaa Fashion has showcased its collections in prominent fashion events worldwide, including New York Fashion Week, London Fashion Week, and numerous exhibitions across Europe, North America, and Africa. It has also been featured in esteemed media outlets like the BBC, Runway Italia, and Vox Africa.

In addition to its established presence in the UK, Eldimaa Fashion has expanded its operations with a new studio in upscale Victoria Island, Lagos. This strategic move underscores the brand's commitment to its African roots and enhances its capacity to produce culturally rich, high-quality fashion.

The brand maintains a strong retail and wholesale presence in key markets such as North America, Europe, Africa and the UK, reflecting its international appeal and growing influence in the fashion industry. Eldimaa Fashion's designs are celebrated for their bold prints, vibrant colors, and the unique blend of African heritage with contemporary style.