Our Name…
The Clothing brand originates from Ghana, West Africa and the ‘GC’ in the name stands for ‘Gold Coast’ which is what Ghana was formerly called as the land was and still is known for its richness in gold. For us at GC-Resonate, we’re using ‘Gold Coast’ to stand for the whole of Africa. Essentially, GC-Resonate is a brand for anybody who resonates with Africa and everything it stands for.

…Our Logo…
Our logo, a piece of fabric sitting on the “asesedwa” embodies royalty and authority. The “asesedwa” is a traditional stool used by Chiefs and Queenmothers in Ghana. It is usually made up of a flat base and a curved top. The middle is made up of different symbols to communicate a specific message. The asesedwa in our logo signifies the sense of royalty we sought to give our consumers.
The piece of fabric represents our carefully selected materials that are put together to create our unique pieces.

…And Now You!
The GC-Resonate brand has been built-with you, our uber-special consumer in mind. There is a role that we want this brand to play in the life of every person that associates with it. For the African that has lost touch with Africa, let us be the cure to your nostalgia as we bring back the memories. For the Non-African who has read or heard the stories of Africa, let’s help you live the stories. And the African that is still in touch, stay on the journey with us as we tell the beautiful stories.