Launched in 2020 by Morenike McFaal, Saahel draws its inspiration from the African heritage, and the original and colorful prints artisans and tailors from the continent - use to manufacture our designs - at affordable prices.

Our brand focuses on serving the SAAHEL woman’s needs and fulfilling her fashion desires. The variety of fabrics, ranging from Bogolan to Indigo, Woodin and Kente, coupled to a craftsmanship acquired throughout the years, translate into the making of original and colorful collections, worn by our customers, wherever they are in the world.

Our ultimate goal is to establish an international footprint – to allow the world to access originally MADE IN AFRICA collections that dress la FEMME SAAHEL. In so doing, we will expose the immense talent of African designers, tailors, shoemakers, and jewelers, and contribute to the socioeconomic development of the fashion industry of the continent.
Born out of the realization of a strong need for fashion rooted in African fabrics, Saahel responds to a pent-up demand from places all over the world.